Online Training

Sales & Marketing

Title: Understanding the customer        Delivery mode: Download PDF

This module forms part of: Advanced Certificate in Sales & Marketing

Description: This unit highlights the importance of clearly understanding the customer, and empathising with the customer’s situational need. Students will consider how to assess the level of customer need, and understand the importance of determining where in the buying cycle the customer is. The benefits to the vendor in gaining a thorough understanding of the customer needs are identified, especially in the context of competitive advantage.

For more information or to purchase any of the Online Training Modules above please email grow@rdihongkong.com or call de-Lay on +852 - 2992 0133