Online Training

Sales & Marketing

Title: Strategic marketing    Delivery mode: Download PDF

This module forms part of: Professional Diploma in Sales & Marketing

Description: This unit will explore the processes and activities undertaken in strategic marketing. Market management is central to market-oriented organisations, and this unit will set out what it is and examine the various phases in detail. Students will be taken through the stages of understanding the marketplace, market segmentation, portfolio analysis, market segment strategies and plans, alignment of business plans and the on-going task of managing the market. The unit will detail the key role that marketing research plays and how it moulds successful sales and marketing strategies.  Students will also gain an understanding of the vital role of customer satisfaction and relationship management.

For more information or to purchase any of the Online Training Modules above please email grow@rdihongkong.com or call de-Lay on +852 - 2992 0133