Online Training

Sales & Marketing

Title: Strategic Marketing Planning    Delivery mode: Online

This course is taken from: University of Derby – Business School

Description: This course explores the critical role of Strategic Marketing planning for organisations operating in domestic/international markets. The course explores how market and environmental analysis provides the foundation upon which objectives and strategies are developed.   The course examines the planning process and the implementation and control of Strategic Marketing plans, integrating issues related to the growing internationalisation of markets and the increasing need for networks, partnerships and strategic alliances.  The syllabus will cover large, medium and small organisations in a variety of sectors. Developed and developing country issues will be examined alongside issues faced by organisations operating in an increasingly volatile and competitive global environment.

For more information or to purchase any of the Online Training Modules above please email grow@rdihongkong.com or call de-Lay on +852 - 2992 0133