Online Training

Sales & Marketing

Title: Marketing Management      Delivery mode: Online

This module forms part of: MBA (University of Wales)

Description: You will investigate the role and function of marketing within the context of changing markets and increasing international competition. After completing this module you will be able to:
• Critically evaluate the information needs of the marketing function in terms of its contribution to the strategic processes and tactical decision-making.
• Integrate marketing decision-making with organisational strategy.
• Establish a broad base of marketing knowledge and the strategic implications.
• Develop and implement marketing plans for a product or service.
• Reflect an international perspective and the global context of decision-making in marketing planning.
• Evaluate the appropriateness of e-business strategies.

For more information or to purchase any of the Online Training Modules above please email grow@rdihongkong.com or call de-Lay on +852 - 2992 0133